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LIFESTYLE 2 months ago

The Girl Boss Files // Jen Atkin

With how crazy my schedule has been in the last few months, it always makes me so happy when I get the chance to sit and catch up with some of my favorite women.

Between my schedule and my girl Jen Atkin‘s hectic schedule, it meant the world to me that she was able to swing by CINCStudios, hang out for a while, work some and catch up! After giving me a mini-makeover (hellooo, new hair!) I got to pick her brain and interview her for my Girl Boss Files series!

If you guys don’t know who Jen Atkin is, then you probably have seen or know of her amazing brand: OUAI. I’ve been an enormous fan of OUAI products since they launched and became an even bigger fan of Jen as I got to watch her brand (and herself) grow, evolve and do even more amazing things! She’s an amazing entrepreneur, one of the best hairstylists out there, so real and down to earth, the sweetest and one of the most genuine people I know.

Keep scrolling to read her exclusive Girl Boss File:

Q: What was your proudest moment of 2018 and why?

A: Being asked to speak at the Sephora Store Leadership Conference was a very big moment for me. As founder of OUAI, we were the first hair care brand to speak at SSLC!

Q: For someone starting their own business, what are 3 things that you’ve learned that you would like to pay forward?

A: Be as authentic as you can be because that’s what people crave now.
Find a mentor. Find a woman who you really respect and don’t be afraid to ASK QUESTIONS.
Don’t let the Internet rush you. Break the normal rules. Stay true to your vision. Fight for the respect you deserve. Treat everyone equally important. Collaborate, don’t compete.
Be humble, work hard, and don’t try to compete with anyone else. There’s enough to go around for all of us to be successful. Don’t expect success overnight. It takes years of hard work to start to build a long-standing career.

Q: What were the hardest growing pains in building a business/creating a brand?

A: I think explaining a new way of thinking as a business. I’m always thinking of new ways to innovate the beauty industry while also remaining authentic and creative.

Q: How do you maintain your drive and vision?

A: I believe a lot in positive thinking leads to positive actions and results. I want to create products and campaigns that make people’s lives better. As I’m promoting my work, I’m also trying to lead and start conversations about, “What I can do for other people? What I can create that will make people’s lives better?” That’s what business should be about, and I think successful businesses understand that.

Q: I love that you show all aspects of your life on social media. The real version, the at-home version, the work mode version, the boss/friend version…How do you find time to manage to do it all?

A: Creating a social presence came really naturally to me. I’m an over-sharer so it’s fun and easy for me to use Instagram and Snapchat.


Q: I love that you empower all the women around you and you’re always so down to earth. Who are some influential women that you like to surround yourself with?

A: I’m lucky to have had such strong women who are creating amazing products and building epic brands: the Kardashian/Jenners, Jessica Alba, Emily Weiss, Katherine Power, Anastasia, Charlotte Tilbury, Huda, and Mona Kattan, to name a few.

Q: You’re so vocal about things that you care about and things that matter. What kind of changes in the industry/world do you want to see happen for the future?

A: I would stop making the conversation in beauty just about women being pretty and start celebrating the spirit and power of being a woman. We are changing the game and it’s amazing to watch.

Q: Lastly, how do you work through difficult times? What’s the recipe to power through and keep going?

A: I try to take Saturdays & Sundays off work now. Having that time to recharge has become essential to me working through the busy seasons and long workdays. Spending more time with my husband, family, and friends has been essential in keeping me sane and reminding me why I love what I do.

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Another huge thanks to Jen for hanging out and letting me pick her brain! And guess what? We’re doing a OUAI big giveaway! All you have to do is leave a comment below and tell me what your biggest hair concern/problem is and we’ll send 10 lucky winners something special to make their hair problems go A-OUAI. #TCFxOUAIgiveaway | Official terms + conditions here!


PS: If you’re in LA this Saturday the 15th, be sure to swing by the Century City Nordstrom Saavy Department for a chance to meet me, Jen Atkin and Whitney Port as we have a Girl Boss panel and I present the Chriselle Lim Collection! To read more info & RSVP, click HERE!

PSS: Jen was also a guest star on my Facebook series called ‘Let’s Get Chic Faced!’ If you haven’t already- CLICK HERE to check out what happens when I let Jen give me a surprise hair transformation on camera!

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The Girl Boss Files // Jen Atkin

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