Behind the Tadashi Shoji 30th Anniversary Collection video

posted by on 2013.03.15, under Chriselle Inc.

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Yesterday we revealed the Tadashi Shoji campaign images, but today today I wanted to share with you the  story behind the video.

When we were brainstorming concepts for this project, I knew within a heartbeat that we needed to include my mom. About 8 months ago, during the wedding planning madness, I took my mom shopping at South Coast Plaza and ended up spending the entire day at the Tadashi Shoji store. I had no idea how much she loved the brand at the time, until I saw the look on her face as she tried on each gown, a few of them even had her dancing around with joy,as you guys might remember from this post HERE.

It was a few months after our wedding that Tadashi Shoji gave me a call in regards to collaborating with them on their 30th anniversary collection. On our first meeting with the team, my mind was racing with different ideas, but for some reason flashes of my mom’s smile & laughter from my wedding day appeared in my head. And within minutes…I knew exactly what the concept behind this video would be about.

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We flew in my mom in a few days before the shoot for her fitting. As my mom has never been on camera you could tell that she was EXTREMELY nervous. She kept saying that she didn’t want to disappoint me, and that she wanted to make sure she made our fans happy!

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As the day went on mama Lim started warming up to the camera. Her smile got a little bigger and she laughed more and more throughout the shoot!
Seeing her beam with pure happiness was definitely the highlight of my day!

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Sharing this amazing experience with my mom is something I will treasure forever… and just like when we were picking out her dress for my wedding, I am reminded once again, why I love doing what I do.  BTS_Tadashi_Shoji_30th_Anniversary_Chriselle_lim_7

 Thank you so much Tadashi Shoji for the opportunity to collaborate with you on such an amazing project. It has definitely been such an unforgettable experience to work with a brand that I have always admired and loved. Many thanks to my mama Lim for being a part of this project, making it even more special to me, for making us all laugh the entire day and for all of the love and support!

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And of course the team…this campaign wouldn’t have been possible without the collaborative efforts of talented artist. First & foremost our amazing Chriselle INC team…All the girls worked so hard from  the AM schlepping around clothes and last minute runs around town. Veronica Nunez for beautifying my mom & I, and especially making my mom feel like a queen! Jessica- for your amazing eye  of light and really helping us take our shoot to the next level, Jana- for always delivering more than what was asked for, your energy, your vision and for all of the positivity you share with the team. The Tadashi Shoji girls- Alica & Alesia thanks for believing in us and for your support throughout this journey!Having a vision is one thing, but being able to bring it to life is another.  Blessed for such an amazing team!

Lastly, to all of you .. thank you for all of your support! Reading your sweet comments, words of encouragement or sharing with me your goals and dreams inspire me everyday! You have also taken part by helping me make my moms dreams come to life and I am so thankful!

xoxo

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Produced by Chriselle INC// Photos  by Jana Williams  //  styled by + featuring Chriselle Lim //  Location at Chriselle Inc. Studios// hair  & makeup by Veronica Nunez // cinematography by The Boyers

 

 

COMMENTS

Dear admin, thnx for sharing this blog post. I observed it wonderful. Greatest regards, Victoria…

Win on Quibids Everytime ( April 9, 2013 at 8:55 PM )

This video is so lovely… made me want to cry because i wish i had that kind of relationship with my mother :(

fkxoxo ( March 20, 2013 at 6:34 PM )

Amazing! You and your mom look so so so happy! the photos make me miss my mom so much <3

Sandy Nguyen ( March 20, 2013 at 5:38 PM )

It’s amazing to look at you two! I hope I’ll have a conection like that with my mom in the future!
Love from Poland <3

Natalia ( March 18, 2013 at 10:53 PM )

TEARS! It is really hard to watch this and not cry, sooooo beautiful! :’-}

LaRie ( March 18, 2013 at 4:26 PM )

this is such a cute video – I miss my mom!!

Monica ( March 18, 2013 at 7:16 AM )

Beautiful pictures, and I especially loved this video! You can definitely tell that you both had as much fun as each other =D

Karlie ( March 16, 2013 at 9:49 PM )
tabi ( March 16, 2013 at 1:25 PM )

oh mah gawwwd great video!!! you seem so inspired and its such a touching story. I’ve seen from your work how heartfelt it can be this is so beautiful, I can’t repay my mother enough for her grace and how she’s driven me to be who I am today.
that said, this seems heads and tails above most of your other videos that I’ve watched. the sound, editing and tone seem superior to most of your videos I’ve enjoyed in the past – in the credits it says “boyers” shot this. please do more! and I just saw you didn’t even thank them in the blog post? well, thank you boyers! and I can’t wait to see more of mama lim! please have her back sometime!

shelley miles ( March 16, 2013 at 11:24 AM )

You and your mom are so sweet!

xx
Théa

Théa Unknown ( March 16, 2013 at 10:02 AM )

It´s soooo lovely. Awesome video and pics :-)

xx

glamdevils

Mira ( March 16, 2013 at 1:54 AM )
Iliyana ( March 15, 2013 at 11:04 PM )

what an inspirational post. it makes me sad at the same time because i dont have that relationship with my own mother. im so glad she got to fulfill her dreams.

susan

fashionabliyours.blogspot.ca

Susan ( March 15, 2013 at 7:41 PM )

Chriselle you’re truly an inspiration to women everywhere! Keep doing what you were born to do and sharing it with the world! Your mom looks gorgeous btw! xoxo <3

Elle ( March 15, 2013 at 7:36 PM )

I’m so happy for you Chriselle, you are a hard worker and deserves all your success.

xo
http://pinksole.com

Rachelle ( March 15, 2013 at 7:15 PM )

Your Mom is so beautiful!!! What a wonderful thing you are doing that you brought are able to accomplish your dream for your mommy. Love how you style Tadashi dresses and you make them look even more amazing. You have a truly talented A team here Chriselle and I wish you and your team the best of success and the world is unstoppable for you!

Zabrina ( March 15, 2013 at 6:45 PM )

OMG Are you hiring a NY crew :D I’m looking for a job. lol = _= I’m serious though

gracie ( March 15, 2013 at 6:41 PM )

This is so precious!! That behind-the-scenes video definitely made me tear up! Your mama is one beautiful and stylish lady! :) It made me so happy to hear that after putting her dreams on hold for her daughters, it finally came true! <3 You HAVE to frame those pictures with your mom, they are stunning!

xoxo

Laura Cristina ( March 15, 2013 at 6:13 PM )

One of my absolute goals/dreams in life is to have my mom share an accomplishment with me and make her so happy/proud she cries! The photos you posted are exactly what I aim for. Can’t wait to achieve it myself someday. 땡큐! :)

AndreaM ( March 15, 2013 at 5:01 PM )

You’re such an inspiring and beautiful woman! I love your blog.

xoxo from Holland

Malou ( March 15, 2013 at 1:28 PM )

I really love the video and the photos dear! You and your mom look so lovely :)

Floortje ( March 15, 2013 at 12:27 PM )

adorable capture!

monkeyshines
http://monkeyshines-monkeyshines.blogspot.com/

monkeyshines ( March 15, 2013 at 11:45 AM )

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